Another IMATS has come to a close for this year in Toronto. There were lots of amazing deals, demos and speakers to satiate the need for all things makeup. I attended the trade show on Sunday and enjoyed browsing all of the booths, indulging in a few cosmetic treats and sitting in on a great seminar by the charming celebrity makeup artist, Eve Pearl.
First up on my ‘Best of the IMATS’ adventure was visiting the Make Up For Ever booth. The deals were great! Aqua Cremes for $17 and Flash Palettes for $67 were only a few of the discounts they were offering.
I even had the opportunity to take a picture of one of the demo models at the booth while she was getting her makeup done and the final look. Isn’t it great?!
Next was OCC to indulge in their infamous Lip Tars. If you haven’t tried these out, do yourself a huge favour and order some of them on their online boutique. Probably one of the most versatile and quality lip products in my makeup kit.
Naturally, I couldn’t help but drop by the Hakuhodo booth. Their brushes are the Bentley of brushes; so luxuriously soft and decadent. In a perfect world, ALL of the brushes in my belt would be Hakuhodo.
Velour Lashes was one of my absolute favourites! The brand not only impressed me with their array of sexy mink (YES, you heard me right…MINK!) lashes, but the packaging was simply adorable and the epitome of girly. One of the lovely ladies at the booth was quite kind to let me photograph her lashes so I could share it with all of you.
I can’t by any means forget sitting in on Eve Pearl’s presentation “The Business Of Beauty”. She engaged the audience with her charming and extremely down to earth personality, sharing tips and tricks on how to be successful in the makeup business. She then did a demo using makeup from her brand, creating a flawless complexion on one of the seminar attendees. Her method of concealing under the eye is pretty impressive. I couldn’t help but continue to watch her work more makeup magic back at her booth.
A must have peruse at the show is always Temptu Pro to check out all the amazing and progressive things they are doing with airbrush makeup. This has been a constant intrigue for me as a makeup artist because I am not well versed in this aspect of the art and their booth is notorious for piquing my interest. The artists working the booth were busy demonstrating various looks from the fresh and natural to the dramatic and avant-garde.
The Bdellium Tools gents were a delight to meet and I must admit that their brushes are absolutely incredible and the prices are unbeatable. They had various collections that catered to all levels of artistry, from the beginner to the pro. I will definately be purchasing more of these tools in the future.
Then there’s the love of my life…the coveted ZÜCA booth and their amazing travel cases. Oozing with style and providing some sanity in an artists kit with all of their included pockets and pouches to help organize everything you need to beautify whatever the job. I want that zebra style model more than I can begin to express.
I must say, I had a blast this year at the IMATS Toronto and got to take in so much. If you haven’t had the chance to attend this show, I highly recommend it. It’s certainly a must have for any beauty lover and professional. See you all next year and stay tuned for my IMATS haul post coming soon.