This year at the IMATS Toronto, I surprised myself at how much wallet and self-control I displayed. I really didn’t need too much going into the trade show, so most of what I ended up purchasing was for me rather than my kit. I mean really, why should my kit get all the fun ALL the time?!
So here it is in all its humble glory – my official IMATS haul!
I have always wanted to try this cream by Embryolisse. It seems it’s constantly being raved about by YouTubers and makeup artists alike and there was an incredible deal offered where you got two tubes for $40. I went in on this special with fellow beauty blogger and gal pal Stefania from Trucco Treat. I’ve been using it for a week now and have been pretty impressed so far. I smell a product review in the future!
I really didn’t need anymore brushes. Anyone who has ever laid eyes on my brush belt knows this is a huge understatement. Somehow (and not surprisingly) I managed to display a lapse in my willpower at the bdellium booth. Their affordable yet well made brushes were successfully tempting. I couldn’t possibly walk away without trying something from the brand. Enter the 787 eye blending brush, which is now one of my new favourites for buffing in concealer.
The LA Splash Splashproof Base was on my ‘must buy’ list from the beginning. I was on the hunt for a reliable glitter base and this affordable goodie came with pretty amazing reviews. At $6 per tube, I nabbed two just in case I loved it too. I used this for the first time this weekend and was blown away with how well it adhered glitter to my lids.
I’m not new to the world of OCC Lip Tars and all the awesomeness they embody. I have quite a few of these in my kit already and love them, so I decided to treat myself to a tube of a shade called Hoochie to the tune of $10. This super bright magenta fuels my need for sexy lip hues that are as subtle as a punch to the face and it definitely didn’t disappoint.
Oh false lashes, how I love thee! I just couldn’t help buying a few of these Red Cherry lashes to add a little glamour and flirt in my life. For $3.99 a set, I figured four pairs was enough to satiate my lash itch.
The lovely folks behind the New Jersey-based brand Nurturing Force were kind enough to give me a little package to try out. In it was their Blot Out Offensive Shine Cream which acts as a dual HD primer and a mattifying cream, as well as their Lavender Blotting Papers. I can’t wait to give these a try!
Lastly were my purchases from the Make Up For Ever booth. The Waterproof Eyebrow Corrector intrigued me. Seeing as I suffer from sparse brows, I’m always on the lookout for the perfect product to give me the illusion of a fatter eyebrow. Then I indulged in Aqua Creme #10, a brilliant golden tangerine shade that is designed for the lips and cheeks. I was actually disappointed that this shade wasn’t suited for the eyes seeing that was my initial motivation to buy it. Nonetheless, I’m quite pleased with my purchases.
So there it is, my fellow beauty junkies! My haul from this years IMATS. I did minimal damage but left with some great deals and a handful of great products. What did any of you get at the show?













































