I’ll admit it. I have a tendency to assume ‘organic’ makeup lines won’t deliver when it comes to performance in comparison to traditional, go-to brands. I’ve tried my fair share of products under this umbrella, and while there has been the odd item that has been kind of okay for personal, day-to-day use, the fact is that they’re forgettable. That is, until I got my hands on an up-and-coming Canadian brand, Evelyn Iona.
The Vancouver/Toronto-based brand was founded by two ladies, Brandi Leifso and Melanie Tremblay, who wanted to create a “luxury line of organic & natural makeup could help thousands of women”. You see, Brandi had, at one point in her life, lived in a women’s shelter, which is the motivation behind their partnership with the YWCA Canada; one dollar from every product sale goes to the organization. Even their lipglosses are named after the women who hold a special place in their hearts. One’s makeup spending can be justified knowing that you are supporting to help stop violence towards women.
So how did Evelyn Iona’s products measure up, you ask? Let’s just say that I won’t be so keen to write-off a ‘natural’ brand so quickly again. I had the chance to try out a few of their goodies, specifically the concealer and gel liner; both were impressive and held their own amongst my vast collection of makeup. The gel liner was incredible and has officially replaced my MAC Fluidline and MUFE Aqua Black in my personal stash. As for the concealer, it’s the little product that could. Concealer is a hard sell for me; I have dark circles and I’m super picky as to which products I use in that area. Not everything measures up, and I was quite shocked as to how much coverage I got with this surprisingly lightweight product. Well done, Evelyn Iona.
- Formulated for Sensitive Skin
- No Parabens, Chemicals or Petrochemicals
- Organic (70% +)
- Natural (90%+)
- No Animal by-products
- Eco-Friendly Packaging