brand: organic beauty + girl power with evelyn iona


I’ll admit it. I have a tendency to assume ‘organic’ makeup lines won’t deliver when it comes to performance in comparison to traditional, go-to brands. I’ve tried my fair share of products under this umbrella, and while there has been the odd item that has been kind of okay for personal, day-to-day use, the fact is that they’re forgettable. That is, until I got my hands on an up-and-coming Canadian brand, Evelyn Iona.




The Vancouver/Toronto-based brand was founded by two ladies, Brandi Leifso and Melanie Tremblay, who wanted to create a “luxury line of organic & natural makeup could help thousands of women”. You see, Brandi had, at one point in her life, lived in a women’s shelter, which is the motivation behind their partnership with the YWCA Canada; one dollar from every product sale goes to the organization. Even their lipglosses are named after the women who hold a special place in their hearts. One’s makeup spending can be justified knowing that you are supporting to help stop violence towards women.

So how did Evelyn Iona’s products measure up, you ask? Let’s just say that I won’t be so keen to write-off a ‘natural’ brand so quickly again. I had the chance to try out a few of their goodies, specifically the concealer and gel liner; both were impressive and held their own amongst my vast collection of makeup. The gel liner was incredible and has officially replaced my MAC Fluidline and MUFE Aqua Black in my personal stash. As for the concealer, it’s the little product that could. Concealer is a hard sell for me; I have dark circles and I’m super picky as to which products I use in that area. Not everything measures up, and I was quite shocked as to how much coverage I got with this surprisingly lightweight product. Well done, Evelyn Iona. 



  • Gluten-Free
  • Formulated for Sensitive Skin
  • No Parabens, Chemicals or Petrochemicals
  • Organic (70% +)
  • Natural (90%+)
  • Cruelty-Free
  • No Animal by-products
  • Eco-Friendly Packaging


If you want to get your hands on some of Evelyn Iona’s awesome product, you can find a retailer here or visit their website,



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Filed under inspiration, product launch, reviews

beauty bites: what i’m loving right now


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Dashing Diva LED LightPod

When I want to do my nails on the go, this compact style LED lamp may look small, but packs some serious power. It cures both LED and UV gel polishes and has a 50,000 hour life-expectancy.

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Evelyn Iona Natural & Organic Concealer

This organic, Canadian-based brand delivers a great coverage, line-diffusing, and super moisturizing concealer that feels so lightweight. You’ll also feel good knowing that $1 from this product goes to the YWCA Canada.


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Bite Beauty Luminous Creme Lipstick Duo in Palomino/Violet

I’m obsessed with bright lips in the summer and this gives me all the shazam I need with a dual ended lipstick that has both a magenta and a purple shade for when I’m on the go. Another Canadian brand that has impressed me over the years, each of their lipsticks is packed with Resveratrol (which is found in red wine), an antioxidant that reduces fine lines and wrinkles around the lips with continued use. 


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Coola Mineral Sunscreen Rose Essence Tinted Moisturizer

Sunscreen is something that should be used all year round and this product has made me fall in love. Not only is this organic and non-irritating, the slight tint is perfect in lieu of a foundation everyday and evens my skin out perfectly with a luminous finish that isn’t sparkly. (You know what I’m talking about, ladies)



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Crabtree & Evelyn La Source Ultra-Moisturizing Hand Therapy

My hands get dry so easily working in a spa; always washing, using alcohol and acetone. This rich, yet non-greasy hand cream is luxurious, anti-aging, and incredibly hydrating thanks to ceremides, vitamin E, shea butter and algae extracts. Cuticles get their dose of nourishment from the decadent myrrh extract. It leaves my hands quenched, happy and super soft.


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Gold Sparkle iPhone 5 Case from Ardene

All that beautifying calls for a selfie from time to time and even your phone needs a little finessing. Those who know me, know I can’t resist a little sparkle and this case from Ardene is not only affrodable, but really cute as well. 



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Filed under best of, Coola, Crabtree & Evelyn, Evelyn Iona, my favourites, nails, skincare, style, summer, trends

review: lashed out with younique moodstruck 3d fiber lash

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Photo 2014-08-28, 11 32 26 AM


Mascara. It’s the inevitable struggle and I have a plethora of  tubes in my makeup drawer with various promises including length, volume, smudge-proofing, resisting water and conditioning to prove it. One’s preference in mascara is as personal as politics or religion, in my opinion. What might work for some, might not work for others. To add to the stress of finding ‘the one’, we’re enticed and (for some) burdened with the option of false lashes which can turn something that seems so simple into a grueling beauty ordeal. Even as a makeup artist, I’m pretty basic in my personal regimen, and while applying lashes on a client is easy as pie for me to do, applying them to myself can be a hilarious sight to see. I rarely do it and it’s hit or miss when it comes to nailing it on the first try.


Enter Younique’s Moodstruck 3D Fiber Lashes. I was sent this product to try out and honestly wasn’t sure what to expect. While it’s apparently been an Instagram success (there are an endless amount of before and afters), I had never heard of the brand, nevertheless this specific product. It piqued my curiosity so I thought I’d give it a go.


The Breakdown

The mascara comes in a case that is similar to a spectacle case, and inside there are two tubes. The first is the Transplanting Gel; an opaque, black gel that is quite similar in consistency to a traditional mascara. The second is the Natural Fibers; a dry, uber-fibrous consistancy with a very dense and short bristled wand.



How It Works

(It works best to do all the steps on one eye at a time)

1. Apply a coat of the Transplanting Gel.

2. While the Transplanting Gel is still wet, apply (carefully) the Natural Fibers.

3. Apply a final coat of the Transplanting Gel to seal it all in.


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Top- no product, Middle- One coat of Moodstruck system, Bottom-Two coats of Moodstruck system


Tricks + Tips

  • You can apply a coat of your favourite mascara first and let it dry before doing this over top. Personally, I found it a little too clumpy on mine, but others swear by it.
  • You can do the steps a few times to up the ante.
  • When applying the Natural Fibers, try to avoid getting too close to the base of the lashes. I found my eyes got very irritated when some of the fibers got in my upper waterline.
  • A waterproof makeup remover works best to remove. While this is NOT a waterproof product, the fibers coat the lashes well and need a more thorough removal.


The Conclusion

This product actually blew my mind; it’s like false lashes without the hassle! It may have ruined me for other mascaras that promise a more dramatic look. That being said, I can’t wear this everyday because I find it feels like there can be a bit of buildup on the lashes. If you wanted this for daily wear, I’d recommend you use a oil-based pre-cleanser (something like Dermalogica’s Precleanse) to help thoroughly remove the product while conditioning the lashes.

I’ve tried plenty of two step fiber mascaras from other lines, but this one is definitely the best I’ve come across. I would repurchase this without any hesitation.

If you would like to pick up the Moodstruck 3D Fiber Lashes Mascara, you can purchase online here.


Filed under product launch, reviews, style, summer, tips + tricks

urban decay electric palette: chaos and blues

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Make Up Forever HD Foundation in 125

MAC Studio Finish Concealer Palette in Medium

Smashbox Contour Palette

TIGI eyeshadow in Black & Brown (brows)


MAC Paint Pot in Painterly

UD eyeshadow in Chaos (lid)

TIGI eyeshadow in Black (outer corner/crease)

UD eyeshadow in Revolt (tear duct)

UD eyeshadow in Jilted (lower lashline)

UD eyeshadow in Urban (outer corner of lower lashline)

L’Oreal Voluminous Mascara in Black


MAC lipstick in Blankety

beautyADDICTS Lip Addiction lipgloss in Pin Up

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Filed under beautyADDICTS, blue looks, FOTD, palettes, purple looks, style, summer, Urban Decay

urban decay electric palette: chartreuse with a twist

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MAC Face & Body Foundation in C4

MAC Studio Finish Concealer Palette in Medium

Smashbox Contour Palette

Benefit Watt’s Up highlighter

MAC eyeshadow in Brun (brows)


UD eyeshadow in Trash (lid)

UD eyeshadow in Smog [from Naked 1 palette] (crease/outer corner/lower lashline)

MAC eyeshadow in Brun (outer corner)

UD eyeshadow in Revolt (tear duct)

Maybelline Volum’ Express The Rocket Mascara in Very Black


Ritual lipstick in Siena

MAC lipstick in Blankety (over top)

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Filed under FOTD, green looks, MAC, summer, trends, Urban Decay

urban decay electric palette: burning savage



Okay, so I’m in absolute L-O-V-E with the latest palette from Urban Decay; the Electric palette. Ten pressed pigments that are busting with rich,  saturated, bright shades – it’s like a makeup holy grail (well, for those of us who love ass-kicking shades of neon, at least).

When I picked this up, I was surprised to hear from the salesperson that the palette wasn’t flying off the shelf. It seems that while potential buyers certainly stopped to pay attention to it, they were hesitant to buy because the colours intimidated them. And yes, while it’s easy for me to say “Really?! C’mon people, what’s the problem?”, I forget sometimes that I am definitely a bit more savvy with taking a few risks with colours such as these in comparison to those who are more on the makeup rookie level. That being said, if there are any of you ‘rookies’ out there reading and are in this boat, fret not young makeup Jedis. This palette isn’t necessarily designed for ALL the colours to be worn at once (granted, for those bold enough to rock them all at once, I say go for it). While the series of looks I’ll be posting featuring this palette may not be for everyone, know that one could easily use a shade or two from the Electric palette paired with some neutral shades to make it more ‘wearable’ based on personal preference and style.

Without further ado, I’ll get into the first of my series of three makeup looks using Electric by Urban Decay.


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MAC Face & Body Foundation in C4

MAC Studio Finish Concealer Palette in Medium

Smashbox Contour Palette

MAC eyeshadow in Brun (brows)


Too Faced Shadow Insurance

UD eyeshadow in Slowburn (lids/lower lashline)

UD eyeshadow in Savage (crease)

MAC eyeshadow in Fig 1 (outer corner/lower lashline)

UD eyeshadow in Thrash (tear duct)

Maybelline Volum’ Express The Rocket Mascara in Very Black


MAC lipstick in Hug Me


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Filed under FOTD, MAC, orange looks, pink looks, spring, trends, Urban Decay

style: getting fresh with fresh collective




Last month I was approached by a lovely friend of mine, Terri-Leigh, who works at Fresh Collective to collaborate on a style profile for their blog. I was both flattered and excited by this so I obviously couldn’t say no to the opportunity. Any excuse for Miss TL to dress me up in pretty things, really; the girl has amazing style.



If you aren’t familiar with Fresh Collective, you should do yourself a favour and check them out immediately if you love fashion and beautiful clothes in general. Their three locations (in Kensington, Roncesvalles and Queen West, respectively) specialize in independent Toronto designers and carry not only clothes, but fabulous shoes and accessories. Not only do their staff know how to dress a woman’s body to a tee, they also offer personalized style services and wardrobe makeovers for those looking for a more in-depth shopping experience. I got a taste of it while I was getting styled for the photo shoot, and let me tell you that it’s incredible having someone just look at your body and know how to dress it…and well!


You can find out more on Fresh Collective and details on the specific designers they carry in-house, here.


As for my style profile that FC featured, I was really pleased with how it turned out. I loved all the outfits I got to parade around in, and working with Terri-Leigh was a delight (obviously…she’s awesome).  To check out the profile for yourself, click the link below and do yourself a favour and go visit Terri-Leigh at the Kensington location; she’ll make you look marvellous!

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Filed under fashion, photoshoots, spring, style, summer, trends